Raising Kids Right

Yesterday the news broke that General Motors (GM) is pulling its Facebook campaign, to the tune of $10 million, claiming the ads don’t work. As Pamela Parker at Marketing Land said, “It couldn?t have happened at a worse time for Facebook, which has its initial public offering of stock later this week.” According to the [...]

Recently a customer asked us, ?Why should I raise bids on keywords that already have high quality scores?? I answered this question via email, but I thought I?d post the answer here too so everyone can benefit from this bid management best practice. Here?s my response: We?ve analyzed thousands of AdWords accounts and found a [...]

by Todd Bailey Years ago, the Yahoo brand was one of the most significant and recognized on the entire Web.  Offering search, email, instant messaging, news and a variety of other options; Yahoo was a company that in many ways, was ahead of its time.  Since debuting in early 1995, the company managed to remain [...]

Posted by randfish Yesterday, I filmed some quick thoughts on Google's Penguin update. You can find the full video on our Google+ page: In it, I cover a few unique items about Penguin: It's (weirdly) not focused on improving search quality It appears to affect some of the worst spam (but not all) and some [...]